Build Your Own Pyramid

The Giza Plateau would lose much of its wonder and awe if the Ancient Egyptians hadn’t embarked on a colossal building project for the ages. Fast-forward 5,000 years and, albeit, affected by the sands of time, the pyramid complex, in all its resplendent glory, remains. Let’s not kid ourselves. The Egyptians weren’t running a fly by the seat of your pants operation. This was a meticulously planned operation on an industrial scale. To build Khufu’s Great Pyramid, approximately 2.3 million blocks of limestone (averaging 2.5 tonnes each) had to be mined, transported, and assembled. A 6’500’000 tonne behemoth built without methodical planning or strategies in place? Unlikely.

The case for strategy is simple. Like the Ancient Egyptians, a strategy is developed to achieve an outcome. For Khufu, that outcome was the Great Pyramid of Giza. But let’s not stop there. Sporting coaches are hired on their ability to develop rosters and make shrewd strategic game-day decisions, chess players are lauded for their ability to strategically react to moves of their opponents, and there are hundreds of thousands (if not millions) of books discussing preferred strategies for card game players. All share a commonality; they exist to achieve an outcome. In the case of the aforementioned examples, that outcome, more often than not, will be to win. Why then, would it be any different for business? Every time you sell a product or service, you’ve beaten your competition to that customer’s patronage. Every successful transaction is one less transaction for your competition. Why then, would organisations flippantly disregard something which may put them in a position to “win”?

There are significant benefits to your business when you develop great strategies. Those benefits may include:

• Setting your organisation’s current and future directions;
• Identification of business priorities ranking those from most critical to least critical;
• Simplification of the decision-making process;
• Ensure staff members and stakeholders are all on the same page to help drive common goal alignment;
• Communicate messages to ensure everybody understands what is expected of them;
• Provision of a blueprint to review and adjust your position to capitalise on market conditions; and
• Provide an enactable exit strategy framework.

In this age of rapid globalisation, businesses aren’t just competing locally, they’re competing globally. The explosion of the Internet, mobile technology improvements, and ever increasing search engine capabilities has seen information become eminently more accessible to consumers. Keeping that in mind, are you going to build your pyramid on prayer and hope or are you going to take a strategic approach and give yourself and your business the best chance of success?

Don’t handicap your business. Develop great strategies and maximise your chances of success.

For more information on what Hajduk Consulting can do you for, visit: www.hajduk.com.au or email: info@hajduk.com.au.